Purearth is an artisanal skincare and wellness brand founded in 2012 by Kavita Khosa. Evoking harmony between mind, body and soul, plant and mineral based formulations are rooted in ancient Ayurvedic wisdom. Each Purearth creation is handmade in India. Wild harvested ecologically or cultivated organically, its precious botanicals come from farmers and grassroots producers, from remote, high altitude Himalayan valleys and villages. To go beyond in its ethos, Purearth create its owner foundation, Pure Purpose Fondation. Focused on social impact initiatives ranging from safe sanitation, rainwater harvesting, tree plantation, education and environmental projects supporting biodynamic and organic farming methods, carbon offsets and reforestation. Purearth campaign for inequalities in gender and product pricing in urban markets, so the brand working with marginalized women, resource poor communities and producer groups.
Purearth products are gentle on the earth and free from petrochemicals, parabens, phenoxyethanol, phthalates, palm, formaldehyde, silicones, sulphates, carbomers, glycols, alcohols, beeswax, PEG, GMOs and others suspicious ingredients.